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Easily Protect Your Brand with USPTO Trademark Registration
Answer a few quick questions to apply for a USPTO-registered trademark. Specialists and attorneys review your application carefully so you can thrive with confidence.
- Starts at $49 + filing fees
- Attorney Reviewed Filings
- Avoid Rejections or Delays
- Peace of Mind for Business Owners
Call for real-time support: (000) 000-0000
A trademark registration solution just for you
Confidently file your trademark application with packages as unique as your brand.
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Just the basics to file with the USPTO
Federal and common law search to avoid direct
matches- Application reviewed by a US-licensed
attorney
- Filed with the USPTO by our legal team
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File with more confidence and speed
- Everything in Basic
- Assigned to a dedicated attorney
- 15-minute consultation with your attorney to
answer any questions
- Rushed processing
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Comprehensive protection with confidence and speed
- Everything in Standard
- A full hour consultation with
your dedicated attorney to answer all your questions
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Trusted Trademark Filings for 100,000+
USPTO-compliant • Tech-Forward • Human-Supported
I am currently in the process of a major rebrand for my company and product, and Ben at Trademark Engine was incredibly helpful. I needed to update the owner name on my pending application from my old entity to my new one (Axymi LLC). Ben made the process seamless and handled it in an "awesome" way that gave me total peace of mind. If you are a founder navigating the complexities of trademarks, ask for Ben!
I have been going through the Trademark process for a couple of years now, starting with an attorney who laughed at my trademark idea, and clearly thought it was dumb. The second attorney I presented my idea to was more positive; but quit his job 1/2 way through my application. Neither communicated much about the process. I pivoted over to Trademark Engine at that point, and this is where ELLA helped my idea to fruition. The service I received from ELLA and a couple other representatives, far exceeded the two attorneys that came before. My trademark was approved then rather quickly, even before I was ready; and once again Trademark Engine and ELLA assisted with the extensions I needed. ELLA provided great customer service and calm, knowledgeable direction throughout the process. I'm a very satisfied customer, and will recommend them every chance I get!
One person can make a difference in changing our opinions, and one person can make a difference in changing the world. Kevin is my reason for rating your company with such high praise. He was decent, honest, sincere and caring, and those qualities constituted my reason for choosing your company. Thank you.
I worked with "Grethel" on order No. 378653; she was thorough, patient and knowledgeable. She represented your company well. I do, however, want to be absolutely clear that this is a review of Gretel's demeanor and performance... not that of the company, as my file is still outstanding and should not be used as a review of the total company performance, which, I am sure, if she is any indication, will be positive.
I had an excellent experience working with the support agent (Ben Jaro) at Trademark Engine. He assisted me with my Statement of Use, and he made it a clear, and manageable process. Ben was very patient, knowledgeable, and very responsive. He took the time to explain what was needed, reviewed my materials carefully, and helped ensure my specimen files were properly uploaded and aligned with the requirements. Their guidance gave me confidence that everything was submitted correctly. I truly appreciate the support and would gladly work with them again. Great service and a big help during an important step in my trademark process.
The Representative Rosa was really a big help today. She was courteous, professional and patience in helping me understand what I needed to do. The file number she helped me with is: 370507. She is an example of what it means to have someone represent your company in a way that will keep me coming back time and time again.
Amazing service. Renz was great to deal with. The website they use is very technologically advanced. Whoever designed that website did a great job. It’s very user-friendly and makes you really feel like you’re doing business respectable company.
David answered every question that I had and was very professional in every way. His approach to answering all of my questions on my trademarks were answered. Because of David and his courtesy, I am switching my company orders from Legal Zoom to your company.
Rosa, with Trademark Engine, was fabulous in assisting me with a very complex issue with my Trademark application. She was thorough and clear on the steps I needed to take and gave me great confidence and peace of mind. Thank you Rosa, you are the best!
Gretal did an Amaaazing job of walking us through the Intake process! We are more informed and Eagerly await the next steps! She was very patient, very articulate, Calm and Clear!
Grethel was kind and understood our concern. She is a great help, which makes me trust the Trademark Engine brand. Even though we don't need the subscription now, when the need comes, we will be back with the Trademark Engine.
Kyra was knowledgeable and very courteous. She took my corrections and told me a new application would be sent out to me in another email for me to look over and sign if everything is correct. Thank you.
Very helpful. Listened to questions and provided clear feedback and instructions: 1. easy cancellation to subscriptions no longer needed at this time 2. guidance with navigating the dashboard online account and order details 3. supportive in the process of USPTO filing and request for signature page (trademark ownership transfer) 4. assisted overall comprehension of where my trademark registration is at currently
Rosa from the customer support team was extremely polite and helpful. She guided me through all the steps I could take to solve my issue and effectively solved all of my questions. Great customer support team!
The attorney was excellent to work with. I highly recommed using Mr, Jack Newell since he listens and otains all of the infomration that he needs to support your trademark moving forward.
How Trademark Engine Works – 3 Easy Steps
Get your trademark registered in just 3 easy steps using our simple online questionnaire.
Get started with a few quick questions in less than 5 minutes.
A US-licensed attorney will review your USPTO trademark registration application.
We submit your trademark application to the USPTO for you - ensuring completeness and accuracy.
USPTO Trademark Registration FAQs
If you have additional questions, call us at 1 (000) 000-0000.
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One way to understand a trademark is that it is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of another party. A service mark distinguishes the source of a service, rather than a good, but the two are typically simply referred to as a trademark or mark. In more general terms, getting a trademark protects a brand. Many of the well-known brands, logos and slogans you love, know and trust have been registered with the United States Patent and Trademark Office.
Generally, the registration of a trademark entitles the registrant to a presumption of ownership of the brand on a national level and a presumed right to use the brand nationwide. It may help prevent someone from registering a confusingly similar mark later and may also help the registrant bring a case in federal court if someone infringes on the brand. Once registered, a registrant can typically start using the ® symbol after the name, logo or slogan.
After a mark is properly registered and used for a five-year period, Trademark Engine can also help file a Declaration of Incontestability. Considered by some the greatest protection under U.S. trademark law, this may help prevent others from contesting a trademark on the following grounds: (1) the mark is not inherently distinctive; (2) it is confusingly similar to another mark that someone else began using first; or (3) the mark is simply functional as opposed to identifying the source of the goods or services.
Under U.S. law, a “common law trademark” is generally established when someone uses a company name, logo or slogan in commerce, even if it is not registered. So, why pay to register a trademark when a common law trademark may already exist? Common law rights ordinarily are limited to the geographic area where the mark is used as opposed to the nationwide protection customarily obtained when a mark is registered with the USPTO. So, unless registered, the use of a mark can be geographically limited, which hampers the ability to expand the brand. On the other hand, a person using a mark in a limited geographic area could be boxed in by someone else who offensively registers a similar mark. In addition, registration of a trademark can give the person holding the registered trademark a leg up in court as to the validity of the mark and the date of usage in later trademark infringement litigation, if it comes to that. There are also favorable remedies available to registered trademark owners in the event of litigation. Finally, once a trademark is accepted by the USPTO, it will be maintained in the USPTO database, which can discourage others from using the mark in the future. Future companies should be on notice that the mark is already spoken for, which should in turn help avoid at least some disputes.
There may be advantages to registering both a name and an associated logo. But bear in mind, each filing requires its own application, government filing fees and processing fees to Swyft Legal. Even if you were to apply on your own, it would cost at least $700.
A more budget-friendly option could involve registering just the name trademark. Wrongful use of names seems to be more common than wrongful use of logos. Trademarking a name generally provides broader protection because it prevents any use of the name that causes confusion, even if someone tries to use the name within a unique logo.
A mark for a logo typically protects the shape, orientation, stylization and sometimes color in that particular logo. Registering ordinarily prevents others from using that logo or something confusingly similar to the logo. Even if a company name is in the logo, registering the logo may only protect the use of that name in the particular way it is used in the logo and not the use of the name more generally. Moreover, amended or redesigned logos usually require a new application for the new logo. As may be expected, logo changes seem to be more common than name changes.
Much like how the availability of a corporate name in a given state does not necessarily provide superior trademark rights to use the name in commerce, the availability of the domain name is not an indication either. A company could have a trademark name on a product or service, but not have acquired the domain name.
The availability of the domain name should be one part of a comprehensive search, which Trademark Engine offers, to help evaluate the strength of a brand name or slogan and the likelihood of a trademark being approved. Using a domain name as part of a brand that sells goods or services may establish common law trademark rights. A common law trademark can be established when a name, logo or slogan is used in commerce, even if it is not registered. Common law rights, however, are limited to the geographic area where the mark is actually used as opposed to the nationwide protection typically established by registration of a mark with the USPTO.
The geographic limitations of an unregistered mark can make it difficult to expand a business. On the other hand, a person using a mark in a limited geographic area could be boxed in by someone else who offensively registers a similar mark. In addition, registration of a trademark customarily gives the person holding the registered trademark a leg up in court as to the validity of the mark and the date of usage in later trademark infringement litigation, if it comes to that. There are also favorable remedies available to registered trademark owners in the event of litigation. Finally, once a trademark is accepted by the USPTO, it should be maintained in the USPTO database, which can discourage others from using the mark in the future. Future companies should be on notice that the mark is already spoken for, which should in turn help avoid at least some disputes.
General benefits to registering a mark:
- • Nationwide protection.
- • Presumed right to the exclusive use of the mark nationwide.
- • Presumed validity of the mark in a lawsuit.
- • Additional remedies in court.
- • May increase the value of the company.
- • You can record the mark with the U.S. Customs and Border Protection, which may help stop importation of infringing or counterfeit goods into the U.S.
- • The right to use the ® symbol.
If investing heavily in a marketing campaign with a slogan, a company might consider registering that slogan in connection with the goods or services they offer well. Like all trademarks, a slogan you wish to register should be inherently distinctive and creative or have developed a secondary meaning. In other words, “really good pizza” probably can’t be trademarked unless that saying has become so famous that most consumers associate it with a certain pizza brand.
Initiating the process will usually take anywhere from 5 to 10 minutes on the Trademark Engine website. For a typical application, be prepared to provide at least the following:
- • The actual mark you want to use.
- • The full legal name and address of the owner of the mark.
- • (If your mark is In Use) A copy of the specimen which is an example that shows you are using the mark in commerce. This could be a picture of your product or a website advertising your service.
- • A category of the goods or services where you are using your mark from our drop down menu and a description of your goods or services.
- • (If your mark is In Use) The date you first used the mark in commerce and the date you first shared the mark anywhere.